Core concept: 1/10
Customer Avatar
Define your dream customer
Once you map out your dream customer(s) needs, problems, desires and persona your marketing becomes a whole lot easier. Learn how to create a customer avatar below and use the template download. Print it off, fill it out and stick in on the wall.
Who. What & Why
Who (Demographic)
Age
Gender
Location
Education
Income
Language – slang
Devices
(B2B)
Job Title
Company Size
Industry
What (Dream outcome)
Health goal?
Money Goal?
Relationship?
Personal or Professional
Why (Pain Point)
Problems
Challenges
Frustrations
Obstacles
Questions
Why (Motivation)
Basic needs – Food, shelter
Increase status
Save time or money
Emotional – fear, love, to belong
Brand loyalty
Ethos / values
Where (Attention)
Where is their attention
What social platforms
Specific websites / blogs / forums
Who do they follow
What do they watch
Where do they search
Download PDF template
Fill out the template for you ideal customer. If you have a broad target market then segment into multiple avatars. The download includes an example.
How to build one
Free Option:
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Paid Option
Funnel.teague.ai (pro members)